Creative strategist and business consultant helping founders and creative teams turn ideas into clear strategies for growth.
20 years of experience making products happen. at the right time. place. price.
strategy ~ insight ~ coaching ~
strategy ~ insight ~ coaching ~
Services
Human-centred research and strategy combining cultural insight, trend analysis, and real-world fashion and retail experience to support clear, confident decision-making.
Services include:
Consumer Research, Insight and Strategy
Colour and Material Forecasting
Range Review or Range Build
Trading Analysis
Social Scans and Updates
Flexible freelance fashion buying and merchandising support for growing brands, from early product decisions through to range planning, costing, and supplier strategy.
Services include:
Sourcing and Supply chain support
Fabric and Material development
Range planning
Colour and Print strategy
Pricing Analysis
Market Research
Bespoke 1:1 career development or business coaching for students, entrepreneurs and professionals.
Services include:
Skills Audit
Education Strategy Plan
University or College Application support
CV, Portfolio and Cover letter reviews
Advice and Support
My ethos
My work is grounded in human-centred thinking, cultural insight, and real-world experience. I believe strong strategy sits at the intersection of creativity and commercial clarity — shaped by lived industry knowledge, not theory alone. I use tools like AI to sharpen insight, never replace judgment, helping founders and businesses make confident, meaningful decisions that stand up in the real world.
Contact Us
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!